Before you read:
- Who is the person in the picture?
- What do you know about him?
Steve Jobs
Steven Paul Jobs (Steve Jobs), co-founder and former chief executive officer (CEO) of Apple Inc., was born in San Francisco in 1955. In 1976, he partnered with his friend Steve Wozniak to build personal computers (PCs). In the same year, they co-founded Apple Computer in his family's garage, launching the Apple I and later the highly successful Apple II.
In 1984, Apple introduced the Macintosh. This groundbreaking computer popularized the graphical user interface (GUI). It allowed users to interact with the screen using a mouse and icons. Before its invention, computer users had to type complex text commands. Despite this success, Jobs left Apple in 1985 after a power struggle, though he returned in 1997 to save the struggling company.
Under Jobs's renewed leadership, Apple expanded beyond computers. In 2007, the company revolutionized the mobile phone industry by launching the iPhone. This innovative device combined a phone, an iPod, and an internet communicator into one. It allowed users to perform multiple tasks by touching the screen instead of using a physical keyboard.
Language & Reference
b) Match the dates with the events.
- a. Apple introduced the Macintosh.
- b. Steve Jobs' year of birth.
- c. Apple launched the iPhone.
- d. Steve Jobs left Apple.
- e. Jobs and Wozniak created Apple.
c) What do these acronyms stand for?
d) What do the underlined words refer to?
True or False
e) Select True (T) or False (F) for each statement.
1. Apple is a company that designs personal computers.
2. Steve Wozniak created Apple Computer entirely alone.
3. Before the Macintosh, computer users had to type instructions.